Nooksack River Casino located on Deming, WA. and one of the highest points on the US Northwest map, on the beautiful Mt.Baker Highway.
April 2014 was the start point of a one year branding and advertising campaign to incorporate current digital and print medias.
I focused on fresh and simple illustrations based on seasons, events and promotions offered by the Casino. I decided to use minimal style and sharp colors because a huge part of Casino customers are seniors and this style helped to be more readable and noticeable.
The campaign covered all digital and print medias. It was a promotion based campaign which started with a Direct Mail piece and design an specific logo for each promotion and then it extended to all other pieces, such as Casino inside posters, slot toppers, all mailers and flyers, website and social network slides, newspaper Ads, etc.