Mandegar Group

The Mandegar Group (www.mandegar.com) is a holding company including “Mandegar Trading”, “DIKW Mandegar”, “Mandegar Design” and “Mandegar Guarantee” Departments. They kicked off their activity in Information Technology products in 2004, by using the standard management patterns such as ITILV3 and ISO 9001:2008. I worked as Art Director and managed the creative team for a year.

The main idea for this logo comes from “Simurgh”, the bird. Simurgh (image below) is depicted in Iranian art as a winged creature in the shape of a bird, gigantic enough to carry off an elephant or a whale. It appears as a kind of peacock with the head of a dog and the claws of a lion; sometimes however also with a human face. More information about simurgh here.

There was tons of back and forth in this project and the whole process took about 6 month to reach this design. I practiced more than 30 different forms and concepts and in every single step we researched and interviewed different users from inside on the company and clients out of the company to reach this concept/design.

© 2016 Hossein Kaveh All Rights Reserved.