ZinGo Foods

ZinGo is a startup fresh food business based in Bellingham, WA.

At first I helped them from the very first step of naming with combining two related keywords; “Zing” and “Go“. I used “Zing” because of the fresh product line and “Go” because they wanted to sell the products on a small food trailer. Then I came up with the slogan: “Freshness on the Go!” which is short and memorable.


Second step was designing the brand identity, including logo design, colors, social network and digital media customization and brand guide lines. Colors had to be refreshing, energetic and delicious! After trying a lot of color variations and based on user feedbacks I choose a fresh green, plus a delicious orange.

Building the brand identity was the next step and here I came up with menus, signs, trailer graphics and stickers. At last I did photography of these refreshing products in my studio and at this point, the whole startup business was ready to launch!

It was my honor to help ZinGo to kick the startup business and now, after 2 years I am still supporting my great client to develop and grow.

© 2016 Hossein Kaveh All Rights Reserved.