I had the idea, I had the connections, and I had all the tools to implement it. So, I grabbed the phone and called the client to negotiate, and the core idea was:
“RUNNING A DESIGN COMPETITION“
I convinced the client by guaranteeing to deliver more than 50 concepts, instead of a couple concepts. But the fact was “there is no guarantee!”. It was a huge risk, but the whole idea was becoming stronger in my head. It wasn’t a single project for me anymore. It was a path to grow my creative business in a whole new way.
As I wanted to do it perfectly, I came up with a new name “DesignCamp” and designed the whole identity including logo, visuals, posters, flyers and the website in about a week.
Finally I implemented a system to run competitions in different creative fields and evaluate designers and their creative talents. I delivered a full package of business solutions and after the first competition, I formed a team to make it bigger.
As a team, we ran and organized 6 design competitions since 2009 and all the clients are incredibly excited with the outcome.